Desktops from large manufacturers are designed to be put together and moved along an assembly line as quickly as possible. Wiring is often bundled into a ball inside the case, obstructing airflow and making future upgrades virtually impossible.
We obsess over every computer we create. During our extensive production process, each screw is turned by hand by a single technician and each wire tucked away with care for optimal cooling and aesthetics. There are no assembly lines here.